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UX Guide For Business In 2023
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Ecommerce UX Tips + Southeast Asian Case Studies
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UX Research Strategies + SEA Case Studies
In today's digital age, user experience (UX) plays a pivotal role in shaping the success of products and services. To create exceptional user experiences, businesses must gain deep insights into their target audience's needs, preferences, and behaviours. UX design...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 2)
The impressive capabilities of ChatGPT, as detailed in our previous article, does not stop at assisting with UX research. Many UX designers have also begun to make use of ChatGPT in their daily tasks. While some view ChatGPT as a powerful tool that can enhance the...
The Role of ChatGPT in UX Research and Design: An Assistant, a Threat, or Both? (Part 1)
User experience (UX) research is an essential part of creating products that are intuitive, user-friendly, and meet the needs of target users. To this end, UX researchers strive to understand user behaviors and needs by conducting research through various methods such...
How To Use Affinity Mapping For UX Research?
Sometimes, cross-functional UX teams are required to analyse substantial amounts of research data and synthesise their findings to achieve the desired user experience outcome. One tool that helps facilitate this process is affinity mapping. This article will delve...
What is a UX Case Study? (+5 examples)
UX designers should be able to articulate their ideas in a clear and concise manner. Creating a comprehensive UX case study for a UX design portfolio is one intuitive way to stand out from the crowd. It is straightforward to create one, but there are specific factors...
Top 12 Malaysia eCommerce Websites
eCommerce (electronic commerce) is essentially a series of activities that revolve around the buying or selling of products or services over the Internet. It is underpinned by technology-driven activities like electronic funds transfer, data interchange, transactions...
What Is UX Strategy And How To Create An Effective One?
Most people expect any conversation about UX to focus on ease of use and usability. Unfortunately, this often leaves many user experience questions unattended to by web designers. For example, how does the product add value, and save time whilst providing a truly...
Card Sorting: Understand Your Users For Better Information Architecture (+Best Practices)
Have you ever been on a website where you’re looking for something, you click on a category but it’s not there, so you try a different category. Nope, still can’t find it. Most people will give up and leave if they visit a site and can’t find what they are looking...
What is Data Analytics – Explained
We are in the 21st century, where data analytics is one of the most popular terminologies and is used nonchalantly across industries. It is because a lot of decision-making has shifted from gut-based and impromptu to data-backed. It not only includes designing but...