User Research
Getting Started with ResearchOps

Getting Started with ResearchOps

Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...

How to Keep In-Person UX Research Safe?

How to Keep In-Person UX Research Safe?

The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...

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Recent Articles

Field Studies vs Usability Testing: Which Is Better?

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of...

Amazon’s Omnichannel User Experience: A Case Study

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...

10 Usability Testing Tools to Try in 2022

Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...

6 Types of Survey Respondents to Be Cautious About

A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...

How to Recruit the Right Respondents for User Research?

Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them.  To complicate issues, at times, some respondents are not good candidates...