User Research

User research methods are targeted at understanding the needs and pain points of the potential users to create effective product/website designs. It incorporates using various user research tools, templates, questions, etc, to find information that facilitates the UX design process.

Wondering how to do user research for your project?

Netizen Experience, your trusted UX research consultant, has a pool of informatory articles, guides, tips, reviews, and insights from experts in the industry. Read them here!

What is Digital Healthcare UX?

What is Digital Healthcare UX?

As part of our digital healthcare series, we will look at digital healthcare UX. We have previously explored the digital transformation of Asia's smart hospitals, digital patient trends for 2021, and the keys for successful digital transformation in healthcare. As...

How to Create an Optimized Omnichannel User Experience

How to Create an Optimized Omnichannel User Experience

Your customers interact with your business through various channels: website, online chat, phone, kiosks, smartphone and tablet apps, social media and by visiting physical locations. Regardless of how they choose to interact with you, your customers expect to have a...

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Recent Articles

Different Types of Usability Testing Methods

Usability testing involves different techniques to ensure that users of a system can execute intended tasks efficiently, effectively, and satisfactorily.  In usability testing, prospective users perform tasks typical of a user group in an ordinary environment with a...

How to Conduct Usability Testing for Mobile Apps?

During usability testing, the moderator typically collect qualitative data like behavioural observations and participant comments. UX Researchers would also sometimes collect quantitative data like task times and success rates.  By critically analysing this data, the...

Field Studies vs Usability Testing: Which Is Better?

Usability is essentially the measurement of a product’s usefulness from the users’ perspective. In principle, usability can be segmented into three fundamental elements: efficiency, effectiveness, and user satisfaction.  As a research methodology, the lack of...

Amazon’s Omnichannel User Experience: A Case Study

Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...

10 Usability Testing Tools to Try in 2022

Choosing an appropriate usability testing tool is vital to executing an effective user experience. Typically, the choice of tool depends on the type of usability testing method you'll employ. It is true that you can run usability testing without a specialised tool,...