User Research
Obeying the Traffic Lights of User Experience

Obeying the Traffic Lights of User Experience

In a previous article we wrote about colour psychology in user experience (UX), we looked at the colours of green and red, and how they signify proceed and stop respectively. It got us thinking about obeying the traffic lights when it comes to user experience and...

Colour Psychology in User Experience (UX)

Colour Psychology in User Experience (UX)

Colour psychology plays an important role, it is a key aspect in creating a suitable colour palette that brings digital design to life. There's a reason why McDonald's, KFC, Texas Chicken, Burger King, Carl's Jr and the like all favour the colours red and yellow....

How a Diary Study Can Help to Make Your Business Smarter

How a Diary Study Can Help to Make Your Business Smarter

Before we delve into the main topic looking at how a diary study can help to make your business smarter, let's first understand what a diary study is. What is a Diary Study? The difference between a diary study and most of the other types of UX testing is time. A...

UX Maturity Model for Corporates and Enterprises

UX Maturity Model for Corporates and Enterprises

Organizations usually progress through a series of stages following the evolution and maturity of their UX processes. The stages of Corporate UX Maturity are fairly universal, allowing the ability to match your organization to see what the next stage will likely be,...

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Recent Articles

The Difference Between UX Writing and Content Strategy

Ads are everywhere these days, going beyond the traditional forms of marketing in billboards, TV & newspaper ads. Almost every website and every social media platform has loud, flashy ads vying for our attention. How do you compete with that? How can your company...

How To: Build & Maintain Your Own Research Panel and Save $$$$

If you have done any user research or UX testing, you will know firsthand how expensive recruitment costs can be. A large chunk of the UX budget is often taken up by the cost of respondent recruitment alone. Considering that, the thought of building your own research...

Keys to Successful Digital Transformation in Healthcare

We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...

What Is Guerrilla Testing and How to Use It?

More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose.  Today’s topic focuses on one of the techniques to...

Principles of Psychology To Enhance Your User Experience Design

User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...