Omnichannel user experience is a series we have been diving into, more specifically, the importance of it and how to create an omnichannel user experience. With the rapid growth of digital products and services, it's pertinent to take a new look at what digital...
A survey is essentially a research methodology employed to collect data from a predefined group of respondents to gain insights into specific topics of interest. For the most part, survey research aims to assess a specific market or user needs or determine whether or...
Finding the right respondents for user research studies is no easy task. Typically, researchers have to attract interested participants, carefully vet them, then schedule a time to engage them. To complicate issues, at times, some respondents are not good candidates...
Card sorting is a great solution when it comes to creating a reliable information architecture. A classic mistake we make is trying to structure the information architecture based on what we think is right, but this will not be the same as how users will want it to...
If you want to continue delivering meaningful experiences to your customers, you need to provide the best user experience (UX) possible. This is especially true now that customer behavior is rapidly changing and has even become more adaptive to digital platforms. In...
