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Recent Articles
The Difference Between UX Writing and Content Strategy
Ads are everywhere these days, going beyond the traditional forms of marketing in billboards, TV & newspaper ads. Almost every website and every social media platform has loud, flashy ads vying for our attention. How do you compete with that? How can your company...
How To: Build & Maintain Your Own Research Panel and Save $$$$
If you have done any user research or UX testing, you will know firsthand how expensive recruitment costs can be. A large chunk of the UX budget is often taken up by the cost of respondent recruitment alone. Considering that, the thought of building your own research...
Keys to Successful Digital Transformation in Healthcare
We've explored the digital transformation of Asia's smart hospitals and digital patient trends for 2021 as part of our digital healthcare series. Now, continuing on this series, we delve into the keys to successful digital transformation in healthcare. In this series,...
What Is Guerrilla Testing and How to Use It?
More often than not, new products like electronic appliances, websites and mobile apps can cause users frustration as they may be tedious to use, lack flexibility, and take attention away from their core purpose. Today’s topic focuses on one of the techniques to...
Principles of Psychology To Enhance Your User Experience Design
User experience is defined as a person's emotions and attitudes when they use a product/system/service. Understanding human behaviour is critical in addressing users' needs and providing them with a good user experience. In this article, we will look at the various...
Avoid 6 Common Mistakes Preparing for Usability Testing
Usability testing, also known as UX testing, is a popular type of user testing, and it's considered the best way to evaluate the usability of a product by testing it with real people. The valuable insights derived from usability testing aids design changes in ensuring...
Answered: Top Questions For Research Participant Recruitment
User interviews and user tests are a vital and fundamental core of UX design, it provides critical insights in guiding and validating the design process. When it comes to participant recruitment, it's so important to recruit properly to make the most of user tests and...
User Acceptance Testing (UAT) And 10 Best Practices
For the most part, UAT or user acceptance testing is considered a quality assurance step that ensures that all the buttons, visual elements, and attributes work, and there are no technical bugs in the software. The main purpose of UAT is to check the software against...
What Is Usability Testing: A Complete Guide
In today’s ultra-competitive technological landscape, software usability is no longer a luxury, but rather a key determinant of productivity and acceptance of mobile and web applications. Since websites and mobile applications have become the backbone of modern...