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Recent Articles
Measuring UX Metrics, KPIs and Performances
KPIs (Key Performance Indicators) is a great starting point in understanding how your business measures success; this could be user numbers, retention, growth, revenue, etc. When it comes to measuring UX KPIs, we can look at metrics of quantitative data points in...
15 Quick Tips for Good Mobile-First E-Commerce User Experience
Meeting users' expectations is a vital endeavour for every company, this is especially true for e-commerce user experience; to create a seamless mobile shopping experience for users. PWC's 2021 Global Consumer Insights Pulse Survey reports that 'mobile shopping is...
Digital Banking UX/CX: Top 6 Trends That Will Drive The Success Post-Pandemic
The pandemic has created a monumental emphasis on the significance of digitalization, affecting the banking sector that hasn’t been well-digitized for the most part. Poor digital banking UX/CX remains the key competitive advantage for banking players.  A study by...
Getting Started with ResearchOps
Research Operations (ResearchOps) focuses on measures and processes in supporting researchers for various research stages, which includes planning, conducting research and applying the quality research at scale. ResearchOps is a specialized area that specifically...
How to Keep In-Person UX Research Safe?
The world is slowly (but surely) kicking back into gear again. In recovery from the global pandemic in 2021, we see countries in South East Asia such as Singapore, Malaysia, Thailand, Indonesia, Philippines and Vietnam introducing a 'new-normal' way of doing things:...
Top 10 Usability Heuristics for User Interface Design
These top 10 usability heuristics for user interface design are general principles that support effective user interaction. User interface design focuses on the users' needs and anticipates what the users might need to do next. This helps to ensure that necessary...
10 Ways Fintechs Use Experience Design to Surpass Banking
Malaysia's landscape of fintech is booming, and it's even surpassing banking. Fintech companies place a lot of importance and emphasis on usability, ensuring that their users receive the best user experience possible. Only several years ago, I used to always prefer...
Why Microsoft Edge’s New UX Is Winning over Google Chrome
Microsoft Edge is the phoenix rising from the ashes that was Internet Explorer, and a lot of people who are wary of Google's privacy issues have opted to move over to Microsoft Edge and have actually found that they prefer the user experience! Microsoft Edge is a...
UI/UX Design Trends To Look Out For 2021/2022
Trends are constantly evolving, it's the same for fashion, technology and of course, UI/UX design. We have compiled the UI/UX design trends to look out for 2021 & 2022 to help you stay on-trend and ahead of your competitors. What Are The Latest Trends In UI/UX...